Today, businesses cannot do without a website, a real online business card and the first source of information for any potential customer. However, there are some rules that must be followed to ensure the effectiveness of your online presence. A website allows you to:
- access unlimited source of information,
- reach an ever growing clientele,
- increase your credibility,
- control your image online,
- know your clientele better.
1. An attractive design
First of all, your website must be pleasing to the eye. Your homepage should make the visitor want to browse your site. Avoid too bright colors and opt for a clear layout and navigation, which will facilitate the journey of the customer on your site.
2. Social Network Integration
Play the Social Network Map by embedding the Facebook and Twitter buttons on your website. This will allow you to expand your network and make yourself better known. Some solutions also allow you to replicate the content of your site on a Facebook page and animate your social networks from a central interface.
3. A mobile website
Nowadays, most consumers surf the Internet via their smartphones or tablets. According to a 2013 survey, more than 40% of people own a smartphone and only 14% of mobile users are ready to wait more than 5 seconds for the loading of a mobile website. Therefore, you should optimize your site for mobile, while maintaining a high level of speed and reliability.
Internet users expect to find contact information at the top right of the header. It is also very common to find a contact link in the center or on the right of the footer. Make sure this link associates a contact form, not a pop-up to send an email. In general, avoid integrating links to an e-mail because they are spam magnets.
Internet users plan to discover information related to the geographical location of your company. It's also a way to tell Google where your business is. Linking with a map is a convenient way to help visitors find you.
Not all visitors to your site are prospects. Some of them may be employees, partners, affiliates or resellers. If you plan an area to connect to a space dedicated to them, the footer will do the job.
7. A search engine
If your site does not contain a search engine in the header or in the content area, a search tool built into the footer can be a saving aid for the users. If you choose this solution, make sure this tool is clearly identified by your audience.
8. Images / Gallery
If you want to customize your site, adding images gives it personality. You can go further in this process. Rather than embedding a single image, you can place a complete gallery there.
As has been demonstrated many times, the majority of consumers are more likely to buy a product after watching a video that illustrates how it works. On the web, Internet users are very likely to click on video content rather than on long articles. Indeed, among the content offered by brands, video wins the preference of Internet users to 76%.
10. Your values
Because of its high visibility, the website is an excellent place to communicate about the values of your company.
Embedding testimonials is an appropriate way to build trust with your audience.
12. Call to action
Every page of your site should have a call to action. The addition of a call to action in the footer is preferred to optimize the number of conversions. Make sure this call to action is clear and understood. Remember, you should never let your audience wonder how to perform the desired action.
13. Newsletter subscription
According to a recent study, 24% of major e-commerce sites have implemented this device. To encourage users to fill in their e-mails, the transparency card can boost the number of registrants. Indicate what the user will receive and how often, while specifying the number of people who have registered for this web service.
14. Upcoming events
It will be an excellent communication tool if you organize events.
15. Awards and certifications
These elements implant confidence with your visitors. Integrating the visuals of the rewards into the footer enhances the credibility of your site while being a differentiating factor regarding the competition.
- Secure the data of your site,
- Protect your name,
- Secure your site's data,
- Optimize your SEO,
- Consult and update your stats regularly.